Personal Brand Development
Branding isn’t just a logo or a color palette. It’s how you tell your story, connect with your audience, and stand out in a crowded marketplace.
Our branding process is designed to uncover what makes your brand unique, and amplify it in a way that resonates with your audience.
It starts with a comprehensive branding session.
Discover: We dive deep into your brand’s mission, values, and audience to uncover your authentic voice.
Define: We craft a clear, compelling brand identity that reflects who you are and what you stand for.
Design: We bring your brand to life with bold visuals, messaging, and strategies.
Deliver: We help you launch and grow a brand that doesn’t just exist—it thrives.
Meet Tracy
Tracy is a passionate health and wellness coach and entrepreneur with a mission to help people transform their lives through holistic well-being.
When Tracy came to Branded Rebels™, she wasn’t looking for same-old templates and generic branding that saturate the health and wellness industry. She wanted something authentic that stood out as a beacon of transformation and empowerment.
Logo, Colors, & Typography
We chose a font that exudes warmth and approachability, with clean lines to reflect her professional expertise. It’s a balance of strength and elegance—just like her coaching style.
For the colors, we drew from nature-inspired tones: earthy greens for growth and renewal, soft blues for calm and trust, and warm neutrals to ground the palette in authenticity.
For Tracy’s logo, we explored several design directions to ensure it perfectly captured her brand’s essence. We started with concepts inspired by circles (symbolizing wholeness and connection), triangles (representing growth and balance), and Celtic knots (embodying harmony and interconnectedness).
After refining these ideas through collaboration and feedback, we landed on a final design that beautifully combined these elements—a modern, elegant logo that reflects Tracy’s holistic approach to health and wellness.
Preliminary Concepts
Web & Print Materials
With the branding finalized, we designed bright and catching flyers that she could use at workshops to promote her business.
And finally, a clean, beautiful, and functional landing page to direct any traffic to her site, introduce her brand, and give her audience a place to contact her.
