Brand & Product Launch
eConverge™ revolutionizes JOC construction procurement through their platform. While they had established their core product and logo, they needed our expertise to develop a cohesive digital presence. Our team was tasked with refining their brand identity, creating an intuitive website architecture, and launching a targeted digital marketing campaign to position them as industry innovators in the construction technology space.
Branding & Imagery
Visual Identity
As a design team, we approached eConverge's™ visual identity by focusing on their position at the intersection of construction and technology. We chose rounded fonts and elements to convey approachability while maintaining a modern tech aesthetic. The clean white backgrounds and focused color palette keep the interface bright and easy to navigate - essential for users switching between field work and office tasks.
Core Elements
We prioritized people-focused imagery, featuring real construction rather than abstract concepts. This grounds the brand in its industry while elevating the human element of construction procurement.
Web Development
We designed an intuitive platform that streamlines complex procurement processes through a clean, modular layout. Key features like zero fees, AI integration, and BNi® Cost Data are prominently displayed, while comprehensive tutorials and documentation are organized in an accessible resource center.
Clear visual hierarchies help users efficiently navigate between documentation, tutorials, and procurement tools, creating a professional platform that serves both sales and user support needs.
Social Media Strategy
We developed a comprehensive cross-platform presence for eConverge™, tailoring content to each platform's unique audience.
On LinkedIn, we targeted procurement professionals and construction executives with data-driven posts highlighting cost savings and efficiency gains. We created infographics showcasing real project outcomes and ROI statistics that resonated with decision-makers.